Revenue Rebels by DemandLab
Revenue Rebels is a monthly podcast, hosted by DemandLab’s CEO Rhoan Morgan, which spotlights rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach.
Episodes
24 episodes
How To Get Aligned At All Levels with Marketing & Sales Duo at Outreach
It’s not often that we have both marketing and sales roles on one show. This month, we do! Steve Ross and Kelly Justice lead sales ...
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Season 2
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Episode 7
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44:16
What is Marketing-Led Customer Experience?
This month on Revenue Rebels, we're switching things up with Rhoan in the interviewee seat. In a recent interview with Glenn Gaudet on the AMP Up Your Digital Marketing podcast, Rhoan discusses all things marketing-led CX. From what CX is, how ...
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Season 2
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Episode 6
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20:57
What B2B Can Learn from B2C Customer Experience
In many ways, CX and Marketing are the key parts of the business tasked with thinking about the future of the business, and in particular, customer needs. Businesses that closely align these two functional areas can have a greater impact on the...
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Season 2
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Episode 5
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47:02
How To Leverage Video Marketing In Today's Environment
Being adaptable and relevant in today's market requires a powerful marketing strategy and incorporating video is a great place to begin. In this episode of Revenue Rebels, host Rhoan Morgan is joined by CEO of
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Season 2
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Episode 4
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42:22
Why Relationship Building Is Key To Driving Marketing Success During A Crisis
There are two pillars of marketing: success and engagement. Success is typically measured by revenue growth and business goal attainment. Engagement is focused on building relationships with your audience, proving value, and establishing lastin...
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Season 2
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Episode 3
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41:17
Transforming Your Organization into a Revenue Marketing Powerhouse
This month's Revenue Rebel joining the podcast is Shannon Dougall, Head of Marketing at DevFacto and she's giving listeners insights on revenue marketing, organizational alignme...
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Season 2
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Episode 2
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49:41
How to Become Unforgettable with CX Leader Jeanne Bliss
Jeanne Bliss is a leadership and customer experience strategic advisor and keynote speaker who helps the worlds' most beloved companies become unforgettable; earning growth and admiration through their elevated business practices and the humani...
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Season 2
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Episode 1
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42:09
How to Build an Invincible Brand
Brand invincibility isn’t something that happens instantaneously. It takes a culture that values crisis management on which this month’s guest is an expert. Melissa Agnes is a leading authority on crisis preparedness, reputation management, and...
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Episode 17
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27:08
How to Engage Customers and Prospects with Tactile Marketing
This month’s guest helped create a new category of marketing – Tactile Marketing Automation (TMA) – and is helping marketers learn how to leverage this marketing tactic to engage with customers and prospects on a personalized level while overco...
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Episode 16
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27:07
F#ck Content Marketing: Shifting Marketers Focus to Content Experience
We consider today’s guest a true rule breaker! Randy Frisch, CMO and Co-Founder of Uberflip, joins the Revenue Rebels podcast to share how marketers can evolve their thinking around content marketing and content experience.Host, Rhoan Mo...
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Episode 15
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28:34
Why Successful Acquisitions Need Marketing at the Forefront
Lauren Weiner, Executive Director, Marketing at IHS Markit has been through four acquisitions in her career and has some tips, insights, and word of wisdom for marketers. In this episode of Revenue Rebels, we explore what happens in the first h...
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Episode 14
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25:44
How Empathy from Marketers can Improve Marketing & Sales Alignment
Is marketing & sales alignment achievable? There is no question how critical alignment between your marketing and sales team is. But, is alignment achievable? At Lola.com, it certainly is.Jeanne Hopkins, CMO and Ryan Ball, VP of Sale...
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Episode 13
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29:03
How To Execute Content Initiatives That Drive Results and Revenue
In last month’s episode of the Revenue Rebels podcast, Rhoan Morgan sat down with Kristy DelMuto who shared her journey leading a c...
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Episode 12
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25:24
How to Drive Revenue Using Content Marketing
How did a middle-market private equity firm manage to differentiate itself in an overly crowded and competitive market while attracting a wider audience and driving revenue? By leveraging content marketing and developing high-quality thought le...
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Episode 11
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22:47
Leading Digital Transformation Within Your Organizations
Digital transformation is an organization-wide effort, but it starts with the leadership of marketing. From vision creation to team empowerment, CMOs and marketing leaders are poised to drive transformation within their organizations but not al...
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Episode 10
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22:32
Why Segmentation is Key to Building Your Customer Journey
You wouldn’t market to the CEO of a Fortune 100 company in the same way you’d market to an SMB marketing director. Why market to your customer and prospect audiences in the same way? When you prioritize segmentation, you enable your company to ...
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Episode 9
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25:31
How To Turn Your Customer’s Pain Into Gain
Is your product or service a vitamin or a painkiller? This contrast is a common metaphor among startups, but one that companies across many sizes, industries, etc. should consider. As we welcome David Priemer, Founder and Chief Sales Scientist ...
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Episode 8
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25:38
Where Should The Insides Sales Team Live Within Your Organization?
Some argue marketing, some argue sales. No matter where inside sales lives, both marketing and sales play a critical part in this team’s success. Tune in to this month’s episode of Revenue Rebels as Rhoan Morgan sits down with David Priemer, Fo...
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Episode 7
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26:07
Don’t Follow Trends, Set Them
As the new year inches closer, everyone starts publishing “the top X trends every marketer must follow in 2019.” While this trend-focused content may spark some ideas, basing the entirety of your plan on trends and best practices is what’s hold...
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Episode 6
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22:59
How to Accelerate Company Growth Strategically (Part 2)
Did you catch last month’s episode of Revenue Rebels? We’re back with part 2 of “How to Accelerate Company Growth Strategically” as Darryl de...
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Episode 5
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27:18
4 Steps to Accelerating Company Growth
Revenue Rebels spotlights rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach and this month we’re featuring Darryl Praill, Chief Marketing Officer at VanillaSoft.Si...
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Episode 4
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27:02
The Role of Product Marketing in Supporting the Sales Process
Product marketing sits at the intersection of product, marketing, and sales, making it a critical function in enhancing value creation for the customer and supporting sales enablement.This month, Kristin Roberts, Vice President, Product ...
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Episode 3
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24:08
Revenue Operations: A Growing Approach to Marketing and Sales Alignment
Growth and revenue are common themes for all companies. Getting all teams onboard to support revenue and business growth goals isn’t a small undertaking. Hence, the rise of revenue operations and roles like Chief Revenue Officer, which exist to...
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Episode 2
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21:47
How Sales and Marketing Alignment Moves the Revenue Dial
How we connect, work together, and support corporate goals has changed. Anyone still doing things ‘how it’s always been done’ will soon be eating the competition’s dust. This podcast explores the intersection of marketing and sales and how a st...
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Episode 1
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27:12