F#ck Content Marketing: Shifting Marketers Focus to Content Experience Artwork

Revenue Rebels by DemandLab

Revenue Rebels is a monthly podcast, hosted by DemandLab’s CEO Rhoan Morgan, which spotlights rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach.

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Revenue Rebels by DemandLab

F#ck Content Marketing: Shifting Marketers Focus to Content Experience

October 10, 2019 • Rhoan Morgan, CEO of DemandLab • Episode 15

We consider today’s guest a true rule breaker! Randy Frisch, CMO and Co-Founder of Uberflip, joins the Revenue Rebels podcast to share how marketers can evolve their thinking around content marketing and content experience.

Host, Rhoan Morgan sits down with Frisch to discuss:

Why marketing leaders must prioritize content experiences
What a successful content experience looks like
How marketers can overcome the biggest roadblocks to crafting exceptional experiences

P.S. We do drop an F-bomb or two in today’s episode, so turn the volume down or use headphones if you’re around children or in the office.

About Our Guest

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. He is also a host of Conex: The Content Experience Show podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).